PRECEDENT STUDY

Project 1 briefing

Advertising Design

MMI1023; Environmental Design

Trimester 2, BETA

Project 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Date of Brief: 25/10/2011

BRANDING @ BUS-STOP

Bus-stops are popular places for advertisers as many people from every walk of lives use public transports or commute to work will come in contact with at least 1 bus-stop everyday. Multiple advertisements and media types can be seen in such places from static print media to the more dynamic time-based media.

In this project, you are to pick ONE (1) PRODUCT/BRAND or SERVICE produced and developed by A LOCAL COMPANY (MALAYSIA) and to do a background research as to understand the company’s product/brand or service. You cannot change the company’s name or create your own. No two or multiple students can share the same product/brand or service. The product/brand or service can be from various businesses; health-care, cosmetics, food & beverages, communication, IT, automotive, high technologies, travel & leisure, etc.

You are allowed to use pictures and advertising elements from the company’s website about that particular product/brand or service to be used in this project.

The Creative Task:

Each student is provided with a fixed standard bus-stop design of 5m x 2m x 3m. The promotional media should convey the concept and purposes they are meant for. You are not allowed to alter the structure of the bus-stop, e.g. build another storey; add the length, width or height; demolish and alter the building structures; or design your own bus-stop. This means that you can be creative with the existing surfaces as long as within this parameter. The design of bus-stop will be provided later with a template.

Medium

• Internet must be used for research; company’s background, product/brand’s details, photos, info, etc.

• You are to use vector software (Illustrator) with the TEMPLATE provided to create scaled bus-stop model.

• A3 size sketchbook for background research, product/brand’s details, ideation and sketches.

• Some basic tools and materials for model building (scalpel/pen-knife, steel ruler, cutting-mat, glue, spray mount adhesive, model boards)

Observational Research through Precedent Studies:

You are required to do precedent studies in your design process. Please find at least 10 examples of outstanding branding / promotional media on bus-stops from books and internet for your references, and study the distinct aspects of the visuals. Please photocopy/ shoot pictures/ scan/ print the artwork into sketchbook as part of design process.

Assessment Criteria:

i) Design Process 20%

ii) Design Concept 30%

iii) Design Aesthetic 30%

iv) Design Computing 20%

* This project contributes 35% marks of the overall project for MMI1023 course this trimester.

Deliverables

(i) A3 Sketchbook - Research, suggestive idea in imageries & visual style. Do not bind yet, wait until the end of project 2.

(ii) 1 Scaled Model - Built from template + branding + (cut-out human figure to scale)

(iii) A Box - Custom-made from template

NOTE: MODEL scale for MOCK-UP is 1:25 metric scale

Project Label

Please print your ‘Project Label’ under the ARTWORK and on the front side of the BOX as shown below:

Name :

Student ID :

Project Title : Project 1

BRANDING @ BUS-STOP

Subject : Environmental Design (MMI1023)

Year : BETA (Tri 48, 2011/2012)

Specification:

Font: Century Gothic

Point size: 12pt

Leading: 12

Spacing: Double Spacing

Submission Deadline

Date : Tuesday 06/12/2011, 09:00 – 10:00 am.

Venue : Studio R4006.

INFORMATION CENTER at SHOPPING MALL

Information counters are available in multiple configurations and possible design aesthetics. All with a multitude of branding opportunities! Beside good design of information counter itself, supposedly provide a couple of receptionist, which is as the attributed to the person who is specially employed by an organization to receive or great any visitor, clients, announce information and answer telephone calls.  Information counter is a place where newcomers can ask questions, such as direction or redeem for some voucher or gift, and mostly at information center dispenses free information in the form of maps, pamphlets, and orther literature, or advice offered by an receptionist.