Project 1 briefing

Advertising Design

MMI1023; Environmental Design

Trimester 2, BETA

Project 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Date of Brief: 25/10/2011

BRANDING @ BUS-STOP

Bus-stops are popular places for advertisers as many people from every walk of lives use public transports or commute to work will come in contact with at least 1 bus-stop everyday. Multiple advertisements and media types can be seen in such places from static print media to the more dynamic time-based media.

In this project, you are to pick ONE (1) PRODUCT/BRAND or SERVICE produced and developed by A LOCAL COMPANY (MALAYSIA) and to do a background research as to understand the company’s product/brand or service. You cannot change the company’s name or create your own. No two or multiple students can share the same product/brand or service. The product/brand or service can be from various businesses; health-care, cosmetics, food & beverages, communication, IT, automotive, high technologies, travel & leisure, etc.

You are allowed to use pictures and advertising elements from the company’s website about that particular product/brand or service to be used in this project.

The Creative Task:

Each student is provided with a fixed standard bus-stop design of 5m x 2m x 3m. The promotional media should convey the concept and purposes they are meant for. You are not allowed to alter the structure of the bus-stop, e.g. build another storey; add the length, width or height; demolish and alter the building structures; or design your own bus-stop. This means that you can be creative with the existing surfaces as long as within this parameter. The design of bus-stop will be provided later with a template.

Medium

• Internet must be used for research; company’s background, product/brand’s details, photos, info, etc.

• You are to use vector software (Illustrator) with the TEMPLATE provided to create scaled bus-stop model.

• A3 size sketchbook for background research, product/brand’s details, ideation and sketches.

• Some basic tools and materials for model building (scalpel/pen-knife, steel ruler, cutting-mat, glue, spray mount adhesive, model boards)

Observational Research through Precedent Studies:

You are required to do precedent studies in your design process. Please find at least 10 examples of outstanding branding / promotional media on bus-stops from books and internet for your references, and study the distinct aspects of the visuals. Please photocopy/ shoot pictures/ scan/ print the artwork into sketchbook as part of design process.

Assessment Criteria:

i) Design Process 20%

ii) Design Concept 30%

iii) Design Aesthetic 30%

iv) Design Computing 20%

* This project contributes 35% marks of the overall project for MMI1023 course this trimester.

Deliverables

(i) A3 Sketchbook - Research, suggestive idea in imageries & visual style. Do not bind yet, wait until the end of project 2.

(ii) 1 Scaled Model - Built from template + branding + (cut-out human figure to scale)

(iii) A Box - Custom-made from template

NOTE: MODEL scale for MOCK-UP is 1:25 metric scale

Project Label

Please print your ‘Project Label’ under the ARTWORK and on the front side of the BOX as shown below:

Name :

Student ID :

Project Title : Project 1

BRANDING @ BUS-STOP

Subject : Environmental Design (MMI1023)

Year : BETA (Tri 48, 2011/2012)

Specification:

Font: Century Gothic

Point size: 12pt

Leading: 12

Spacing: Double Spacing

Submission Deadline

Date : Tuesday 06/12/2011, 09:00 – 10:00 am.

Venue : Studio R4006.